ippopay branding
ippopay, a fintech agency, needed a complete brand transformation & web presence that would showcase their data-driven approach & strategic expertise.
branding product design
8 weeks 2025
research 1 week
branding 3 weeks
product design 2 weeks
build 2 weeks
the challenge
the old identity felt generic and dated — it did not communicate trust or the technical depth ippopay actually had. the site buried the product behind marketing fluff.
the solution
we rebuilt the brand from the mark outward — a confident wordmark, a focused palette, and a product-first site that lets the work speak.
the new system scales across cards, app icons, and social — instantly recognizable, whatever the surface.
thisux understood the product in the first call. the new brand finally looks like the company we are building.
mohan karuppiah ceo, ippopay
