dotts.tech
dotts.tech needed a clearer identity and a product-first web presence that shows the depth behind the work.
branding product design
8 weeks 2025
research 1 week
branding 3 weeks
product design 2 weeks
build 2 weeks
the challenge
the old dotts.tech identity felt generic and dated — it didn't communicate the trust or technical depth the team actually had.
the solution
we rebuilt the brand from the mark outward — a confident wordmark, a focused palette, and a product-first site that lets the work speak.
the new system scales across cards, app icons, and social — instantly recognizable, whatever the surface.
thisux understood the product in the first call. the new brand finally looks like the company we are building.
mohan karuppiah ceo, dotts.tech
