fli.so
fli.so needed a clearer identity and a product-first web presence that shows the depth behind the work.
product design engineering
8 weeks 2025
research 1 week
branding 3 weeks
product design 2 weeks
build 2 weeks
the challenge
the old fli.so identity felt generic and dated — it didn't communicate the trust or technical depth the team actually had.
the solution
we rebuilt the brand from the mark outward — a confident wordmark, a focused palette, and a product-first site that lets the work speak.
the new system scales across cards, app icons, and social — instantly recognizable, whatever the surface.
thisux understood the product in the first call. the new brand finally looks like the company we are building.
devang shah cto, fli.so
ippopay branding
dunsocial